Coordination of advertising in supply chain management with cooperating manufacturer and retailers
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Publication:4909096
DOI10.1093/imaman/dpr022zbMath1258.90048OpenAlexW2168240366MaRDI QIDQ4909096
Alireza Yousefzadeh Khiabani, Saeed Ghadimi, Reza Zanjirani Farahani, Ferenc Szidarovszky
Publication date: 12 March 2013
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpr022
Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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