Coordination of advertising in supply chain management with cooperating manufacturer and retailers
DOI10.1093/IMAMAN/DPR022zbMATH Open1258.90048OpenAlexW2168240366MaRDI QIDQ4909096FDOQ4909096
Authors: Saeed Ghadimi, F. Szidarovszky, Reza Zanjirani Farahani, Alireza Yousefzadeh Khiabani 
Publication date: 12 March 2013
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpr022
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Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06)
Cited In (22)
- Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system
- Retailer's order policy and channel coordination question based on cooperative advertising
- Coordination of advertising free riding in hybrid channel supply chain
- Vendor management inventory with consignment contracts and the benefits of cooperative advertising
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
- Cooperative promotion of cross-market firms adopting 3D printing technology
- Cooperative advertising models in supply chain management: a review
- A dynamic Stackelberg game of supply chain for a corporate social responsibility
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- Dual-channel coordination strategies on advertising cooperation based on differential game
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Coordination of advertising strategies in a fashion licensing contract
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Coordinating pricing and advertising in a two-period fashion supply chain
- Supply chain coordination through integration of innovation effort and advertising support
- Impact of pricing structure on supply chain coordination with cooperative advertising
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
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