Coordination of advertising strategies in a fashion licensing contract
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Publication:1035893
DOI10.1007/s10957-009-9511-xzbMath1180.91013MaRDI QIDQ1035893
Alessandra Buratto, Georges Zaccour
Publication date: 4 November 2009
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-009-9511-x
Stackelberg equilibrium; differential games; cooperative solution; licensing; advertising; incentive strategies
91A10: Noncooperative games
91A12: Cooperative games
91A05: 2-person games
91A23: Differential games (aspects of game theory)
91A80: Applications of game theory
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