Coordination of advertising strategies in a fashion licensing contract

DOI10.1007/S10957-009-9511-XMaRDI QIDQ1035893zbMATH OpenOpenAlexFDO

Authors Alessandra Buratto, Georges Zaccour

Publication date 4 November 2009

Published in Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10957-009-9511-x

zbMATH Keywords

advertisingdifferential gamescooperative solutionincentive strategiesStackelberg equilibriumlicensing

Mathematics Subject Classification ID

Cooperative games (91A12) Applications of game theory (91A80) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) 2-person games (91A05)

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Cites work

• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• A cooperative incentive equilibrium for a resource management problem
• A differential game of retailer promotions.
• Brand image and brand dilution in the fashion industry
• Channel coordination over time: Incentive equilibria and credibility
• Design Imitation in the Fashion Industry
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Explaining fashion cycles: imitators chasing innovators in product space

Cited in

(15)

• When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract?
• The impact of the strategic advertising on luxury fashion brands with social influences
• Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
• Endogenous royalty factor in a licensing contract
• Sustainability of Cooperation in Dynamic Games Played over Event Trees
• Does flexibility facilitate sustainability of cooperation over time? A case study from environmental economics
• Min-max and min-min Stackelberg strategies with closed-loop information structure
• Comarketing alliances: should you contract on actions or outcomes?
• When should a retailer invest in brand advertising?
• Market targeting with social influences and risk aversion in a co-branding alliance
• Cooperative advertising models in supply chain management: a review
• Recent developments in dynamic advertising research
• Licensing to a competitor and strategic royalty choice in a dynamic duopoly
• Advertising and price to sustain the brand value in a licensing contract
• Non-linear incentive equilibrium strategies for a transboundary pollution differential game

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