Coordination of advertising strategies in a fashion licensing contract
DOI10.1007/S10957-009-9511-XzbMATH Open1180.91013OpenAlexW1981779786MaRDI QIDQ1035893FDOQ1035893
Authors: Alessandra Buratto, Georges Zaccour 
Publication date: 4 November 2009
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-009-9511-x
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advertisingdifferential gamescooperative solutionincentive strategiesStackelberg equilibriumlicensing
Cooperative games (91A12) Applications of game theory (91A80) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) 2-person games (91A05)
Cites Work
- Title not available (Why is that?)
- Dynamic Optimal Control Models in Advertising: Recent Developments
- A cooperative incentive equilibrium for a resource management problem
- A differential game of retailer promotions.
- Channel coordination over time: Incentive equilibria and credibility
- Brand image and brand dilution in the fashion industry
- Design Imitation in the Fashion Industry
- Explaining fashion cycles: imitators chasing innovators in product space
Cited In (15)
- Non-linear incentive equilibrium strategies for a transboundary pollution differential game
- Does flexibility facilitate sustainability of cooperation over time? A case study from environmental economics
- Sustainability of Cooperation in Dynamic Games Played over Event Trees
- Market targeting with social influences and risk aversion in a co-branding alliance
- When should a retailer invest in brand advertising?
- Cooperative advertising models in supply chain management: a review
- Recent developments in dynamic advertising research
- Endogenous royalty factor in a licensing contract
- Min-max and min-min Stackelberg strategies with closed-loop information structure
- Licensing to a competitor and strategic royalty choice in a dynamic duopoly
- The impact of the strategic advertising on luxury fashion brands with social influences
- Comarketing alliances: should you contract on actions or outcomes?
- When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract?
- Advertising and price to sustain the brand value in a licensing contract
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
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