Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
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Cites work
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
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- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
Cited in
(16)- Pluriclosed flow on generalized Kähler manifolds with split tangent bundle
- Editorial. CEJOR special issue of Croatian Operational Research Society
- Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Coordinating a supply chain for deteriorating items with multi-factor-dependent demand over a finite planning horizon
- A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- A hybrid channel Stackelberg game under transaction cost analysis
- scientific article; zbMATH DE number 176592 (Why is no real title available?)
- Decision analysis of advertising and price for bilateral competing supply chain
- Impact of retailer competition on manufacturer's decisions and profits at equilibrium
- Incentive mechanisms for price and advertising coordination in dynamic marketing channels
- A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
- Two-period pricing and utilization decisions in a dual-channel service-only supply chain
- Partially smoothing and gradient-based algorithm for optimizing the VMI system with competitive retailers under random demands
- Optimal cooperative global-local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach
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