Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583)
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scientific article; zbMATH DE number 6601344
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| English | Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer |
scientific article; zbMATH DE number 6601344 |
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (English)
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6 July 2016
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game theory
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manufacturer-retailer supply chain
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cooperative advertising
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pricing
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retail competition
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0.86295485496521
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0.8429752588272095
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0.8407378196716309
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0.8365446925163269
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