Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 5277452
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Advertising coordination games of a manufacturer and a retailer while introducing a new product |
scientific article; zbMATH DE number 5277452 |
Statements
Advertising coordination games of a manufacturer and a retailer while introducing a new product (English)
0 references
20 May 2008
0 references
advertising
0 references
market segmentation
0 references
distribution channel
0 references
Nash equilibrium
0 references
Stackelberg equilibrium
0 references
0.85260009765625
0 references
0.8506066799163818
0 references
0.8428739905357361
0 references
0.8421956896781921
0 references
0.8415156006813049
0 references
