Advertising decisions in a vertical distribution channel (Q3402034)
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scientific article; zbMATH DE number 5665421
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Advertising decisions in a vertical distribution channel |
scientific article; zbMATH DE number 5665421 |
Statements
ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (English)
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2 February 2010
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game theory
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advertising
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market segmentation
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0.8512179255485535
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0.8506066799163818
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0.8501640558242798
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0.8374958634376526
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0.8319975137710571
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