On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705)
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scientific article; zbMATH DE number 6066948
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| English | On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
scientific article; zbMATH DE number 6066948 |
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On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
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16 August 2012
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supply chain management
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cooperative advertising
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coordination
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game theory
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0.8437304496765137
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0.8409924507141113
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