Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
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Publication:6145740
DOI10.1051/ro/2023179OpenAlexW4388978132MaRDI QIDQ6145740
Shan Jiang, Xianjin Du, Shulei Wang, Shaokun Tao
Publication date: 2 February 2024
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2023179
Noncooperative games (91A10) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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