Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
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Publication:6145740
Recommendations
- scientific article; zbMATH DE number 2218947
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Coordination of advertising in supply chain management with cooperating manufacturer and retailers
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
Cites work
- scientific article; zbMATH DE number 5076448 (Why is no real title available?)
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- A survey of game-theoretic models of cooperative advertising
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Cooperative advertising in a distribution channel with fairness concerns
- Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
- Cooperative advertising in a supply chain with horizontal competition
- Cooperative advertising in social networks with positive externalities
- Cooperative advertising models in supply chain management: a review
- Cooperative advertising models under different channel power structure
- Dual-fairness supply chain with quantity discount contracts
- Dynamic cooperative advertising strategy in OAO supply chain with customer return
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Effect of fairness and overconfidence on pricing strategy of substitute bundles in a two-echelon supply chain
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Impact of pricing structure on supply chain coordination with cooperative advertising
- Joint decision of pricing and ordering in stochastic demand with Nash bargaining fairness
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- Research on retail channel decisions considering consumer's fairness concern
- Social preferences and supply chain performance: an experimental study
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