Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
DOI10.1051/RO/2023179OpenAlexW4388978132MaRDI QIDQ6145740FDOQ6145740
Authors: Xianjin Du, Shan Jiang, Shaokun Tao, Shulei Wang 
Publication date: 2 February 2024
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2023179
Recommendations
- scientific article; zbMATH DE number 2218947
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
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Applications of game theory (91A80) Noncooperative games (91A10) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06)
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- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- Effect of fairness and overconfidence on pricing strategy of substitute bundles in a two-echelon supply chain
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