Dynamic cooperative advertising strategy in OAO supply chain with customer return

DOI10.1051/RO/2019067zbMATH Open1462.90063OpenAlexW2954556677WikidataQ127622152 ScholiaQ127622152MaRDI QIDQ3389370FDOQ3389370

Authors: Duanyang Cao, Xumei Zhang, Lingli Yang, Jian Xiao 

Publication date: 10 May 2021

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2019067

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zbMATH Keywords

Stackelberg gamecooperative advertisingcustomer returnOAO supply chain

Mathematics Subject Classification ID

Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Cited In (3)

• Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
• Online retail platform cooperative promotion strategies with manufacturer competition
• Optimal operational policies of a dual-channel supply chain considering return service

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