Dynamic cooperative advertising strategy in OAO supply chain with customer return (Q3389370)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic cooperative advertising strategy in OAO supply chain with customer return |
scientific article |
Statements
Dynamic cooperative advertising strategy in OAO supply chain with customer return (English)
0 references
10 May 2021
0 references
OAO supply chain
0 references
customer return
0 references
cooperative advertising
0 references
Stackelberg game
0 references
