Dynamic cooperative advertising strategy in OAO supply chain with customer return (Q3389370)

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scientific article; zbMATH DE number 7346722
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    Dynamic cooperative advertising strategy in OAO supply chain with customer return
    scientific article; zbMATH DE number 7346722

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      Dynamic cooperative advertising strategy in OAO supply chain with customer return (English)
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      10 May 2021
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      OAO supply chain
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      customer return
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      cooperative advertising
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      Stackelberg game
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