A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game (Q2917005)

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scientific article; zbMATH DE number 6091399
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    A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
    scientific article; zbMATH DE number 6091399

      Statements

      5 October 2012
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      advertising game
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      supply-chain coordination
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      wholesale-price coordination
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      Stackelberg game
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      cooperation game
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      A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game (English)
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