The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers

DOI10.1111/ITOR.13094MaRDI QIDQ6082289zbMATH OpenOpenAlexFDO

Authors Salma Karray, Guiomar Martín-Herrán

Publication date 29 November 2023

Published in International Transactions in Operational Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Full work available at URL https://uvadoc.uva.es/handle/10324/51143

zbMATH Keywords

competitiondecision timinggame theorymarketing efforts and pricingOR in marketing

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites work

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• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Fighting store brands through the strategic timing of pricing and advertising decisions
• scientific article; zbMATH DE number 7005721 (Why is no real title available?)
• Impact of product pricing and timing of investment decisions on supply chain co-opetition
• Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain
• Periodicity of pricing and marketing efforts in a distribution channel
• Pricing and two-tier advertising with one manufacturer and one retailer
• Stackelberg leadership in a marketing channel
• Strategic dual-channel pricing games with e-retailer finance
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Cited in

(2)

• Sales channel competition for supply chain with the blockchain technology
• A game theoretical study on lead time, pricing and inventory decisions with price and inventory dependent demand

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