On the impact of advertising initiatives in supply chains

DOI10.1016/J.EJOR.2013.10.069MaRDI QIDQ2256176zbMATH OpenOpenAlexFDO

Authors Shanling Li, Dan Zhang, Wenhua Hou, Wen-Qing Zhang

Publication date 19 February 2015

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2013.10.069

zbMATH Keywords

advertisingpricingsupply chainStackelberg gamecorporate social responsibility

Mathematics Subject Classification ID

Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06) Hierarchical games (including Stackelberg games) (91A65)

Recommendations

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Cites work

• A game theory approach in seller-buyer supply chain
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Existence theorems of equilibrium points in stackelberg
• Stackelberg leadership in a marketing channel
• Supply chain coordination under channel rebates with sales effort effects
• Supply chain coordination with revenue-sharing contracts: strengths and limitations
• Supply chain structures on the internet and the role of marketing-operations interaction.

Cited in

(7)

• Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer
• Dynamics and implications on a cooperative advertising model in the supply chain
• The effects of banning advertising in junk food markets
• The impact of the strategic advertising on luxury fashion brands with social influences
• Organic food labeling and advertising: A tripartite game model between one supplier and two heterogeneous manufacturers
• Advertising games on national brand and store brand in a dual-channel supply chain
• Equilibrium model of discrete dynamic supply chain network with random demand and advertisement strategy

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