On the impact of advertising initiatives in supply chains
DOI10.1016/J.EJOR.2013.10.069zbMATH Open1305.90244OpenAlexW2007673844MaRDI QIDQ2256176FDOQ2256176
Authors: Shanling Li, Dan Zhang, Wenhua Hou, Wen-Qing Zhang 
Publication date: 19 February 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.10.069
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Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06) Hierarchical games (including Stackelberg games) (91A65)
Cites Work
- Supply chain coordination under channel rebates with sales effort effects
- Supply chain coordination with revenue-sharing contracts: strengths and limitations
- Existence theorems of equilibrium points in stackelberg
- A game theory approach in seller-buyer supply chain
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Stackelberg leadership in a marketing channel
- Supply chain structures on the internet and the role of marketing-operations interaction.
Cited In (5)
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer
- Dynamics and implications on a cooperative advertising model in the supply chain
- The impact of the strategic advertising on luxury fashion brands with social influences
- Advertising games on national brand and store brand in a dual-channel supply chain
- Equilibrium model of discrete dynamic supply chain network with random demand and advertisement strategy
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