On the impact of advertising initiatives in supply chains (Q2256176)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the impact of advertising initiatives in supply chains |
scientific article |
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On the impact of advertising initiatives in supply chains (English)
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19 February 2015
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supply chain
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corporate social responsibility
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advertising
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pricing
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Stackelberg game
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