On the impact of advertising initiatives in supply chains (Q2256176)
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scientific article; zbMATH DE number 6405954
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | On the impact of advertising initiatives in supply chains |
scientific article; zbMATH DE number 6405954 |
Statements
On the impact of advertising initiatives in supply chains (English)
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19 February 2015
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supply chain
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corporate social responsibility
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advertising
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pricing
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Stackelberg game
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0.740317702293396
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0.7346771955490112
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0.7340912222862244
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0.7257430553436279
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0.7254613041877747
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