A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure
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Cites work
- scientific article; zbMATH DE number 2218947 (Why is no real title available?)
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- A survey of game-theoretic models of cooperative advertising
- A two-period game of a closed-loop supply chain
- Cooperative advertising models in supply chain management: a review
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Retail promotions with negative brand image effects: Is cooperation possible?
Cited in
(6)- The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study
- Pricing strategy and its impact on the effort of community leader and platform: uniform or differentiated pricing?
- Cooperation and decision making in a two-sided market motivated by the externality of a third-party social media platform
- Strategy analysis for a digital content platform considering perishability
- Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion
- A two-stage revenue pricing model for internet advertising with the risk-aversion
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