A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure
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Publication:2633285
DOI10.3390/a12010024zbMath1461.91133OpenAlexW2908543245WikidataQ128554168 ScholiaQ128554168MaRDI QIDQ2633285
Publication date: 8 May 2019
Published in: Algorithms (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.3390/a12010024
Hierarchical games (including Stackelberg games) (91A65) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)
Cites Work
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- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Retail promotions with negative brand image effects: Is cooperation possible?
- A two-period game of a closed-loop supply chain
- Cooperative advertising models in supply chain management: a review
- A survey of game-theoretic models of cooperative advertising
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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