Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807)
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scientific article; zbMATH DE number 2130120
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| English | Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models |
scientific article; zbMATH DE number 2130120 |
Statements
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (English)
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19 January 2005
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advertising
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game theory
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marketing
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optimisation
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regression
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0.7789802551269531
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0.7746800780296326
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0.7710180282592773
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0.7681253552436829
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0.7662941217422485
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