Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models |
scientific article |
Statements
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (English)
0 references
19 January 2005
0 references
advertising
0 references
game theory
0 references
marketing
0 references
optimisation
0 references
regression
0 references
