Persuasive advertising under Bertrand competition: A differential game
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Publication:943804
DOI10.1016/j.orl.2007.08.003zbMath1142.91346OpenAlexW2078877812MaRDI QIDQ943804
Andrea Mantovani, Luca Lambertini, Roberto Cellini
Publication date: 10 September 2008
Published in: Operations Research Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.orl.2007.08.003
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- Dynamic Optimal Control Models in Advertising: Recent Developments
- PRIVATE AND SOCIAL INCENTIVES TOWARDS INVESTMENT IN PRODUCT DIFFERENTIATION
- An Operations-Research Study of Sales Response to Advertising
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