Bricks vs. clicks: which is better for marketing remanufactured products?
From MaRDI portal
Publication:2630096
DOI10.1016/j.ejor.2014.10.023zbMath1341.90078OpenAlexW2001330444MaRDI QIDQ2630096
Yu Xiong, Wei Yan, Nian Guo, Zhong-Kai Xiong
Publication date: 25 July 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://ueaeprints.uea.ac.uk/id/eprint/50522/1/Remanufacturing_Click_final.doc
Applications of game theory (91A80) Production theory, theory of the firm (91B38) Environmental economics (natural resource models, harvesting, pollution, etc.) (91B76) Marketing, advertising (90B60) Internet topics (68M11)
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