Complementary product pricing and service cooperation strategy in a dual-channel supply chain

DOI10.1155/2020/2314659MaRDI QIDQ2004162zbMATH OpenOpenAlexFDO

Authors Minglun Ren, J. Q. Liu, Shuai Feng, Aifeng Yang

Publication date 14 October 2020

Published in Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1155/2020/2314659

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

Review text

Summary: This paper investigates a pricing game and service cooperation for complementary products in a dual-channel supply chain composed of two manufacturers and one retailer. The products of the two manufacturers are complementary products. One manufacturer sells products simultaneously through its own online channel and the traditional retailer, and the manufacturer delivers the product's service to the retailer in its network direct sales channel by cooperating with the retailer in the form of service cost sharing. Considering the different market power structures of channel members, we establish three different pricing game models. By using the backward induction method and game theory, we obtain the corresponding analytical equilibrium solutions. Then, the service cooperation strategy of using the channel service sensitivity coefficients to construct the weight to share the service cost is proposed. Finally, numerical examples of optimal pricing strategies and profit conditions in different game situations are given, and sensitivity analysis of some key parameters is selectively performed, in which some valuable management insights are obtained.

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Cites work

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• Pricing policies for complementary products in a dual-channel supply chain
• Pricing strategy for new products with presales
• The impact of price comparison service on pricing strategy in a dual-channel supply chain
• The newsboy problem with resalable returns: a single period model and case study

Cited in

(14)

• Pricing policies for complementary products in a dual-channel supply chain
• Optimum pricing strategy for complementary products with reservation price in a supply chain model
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• Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: a game-theoretic approach
• Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
• Pricing strategy of manufacturer in dual-channel considering competition between online retailers and offline retailers
• Pricing strategies of complementary products in distribution channels: a dynamic approach
• Pricing strategies of dual-channel product supply chain based on Stackelberg game
• scientific article; zbMATH DE number 6263348 (Why is no real title available?)
• Optimization of coordination configuration between product service system and supply chain based on Stackelberg game
• A quantum game model for dual channels under channel cooperation and service
• Integrating lot-sizing and pricing decisions in multi-channel markets with discrete menus of prices
• Coordination of lot-sizing and pricing decisions with cross-price demand and discrete menu of prices

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