Competitive One-to-One Promotions

DOI10.1287/mnsc.48.9.1143.172zbMath1232.90243OpenAlexW2152518947MaRDI QIDQ3114806

Greg Shaffer, Z. John Zhang

Publication date: 19 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.48.9.1143.172

zbMATH Keywords

game theorydatabase marketingstrategy price discrimination

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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