Customer poaching and coupon trading

DOI10.1007/S00712-016-0474-8MaRDI QIDQ1654096zbMATH OpenOpenAlexFDO

Authors G. Kosmopoulou, Qihong Liu, Jie Shuai

Publication date 7 August 2018

Published in Journal of Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s00712-016-0474-8

zbMATH Keywords

consumer arbitragecoupon tradingcustomer poaching

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Spatial models in economics (91B72)

Recommendations

• Online Coupon Consumption Problem
• Online coupon consumption problem
• Coupon collecting with quotas
• COUPON COLLECTING
• Consumer poaching, brand switching, and price transparency
• Selling customer information to competing firms
• Trade deals and/or on-package coupons
• Product market competition, incentives and fraudulent behavior
• Financial Cryptography and Data Security
• The effects of cross-ruff coupons on sales and profits

Cites work

• Auctions with private uncertainty and resale opportunities.
• Competitive one-to-one promotions
• Ex post efficiency in the buyer's bid double auction when demand can be arbitrarily larger than supply

Cited in

(6)

• Behaviour-based price discrimination with cross-group externalities
• Does add-on presence always lead to lower baseline prices? Theory and evidence
• Endogenous third-degree price discrimination in Hotelling model with elastic demand
• The effects of cross-ruff coupons on sales and profits
• Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions
• Online coupon consumption problem

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