A supply chain under limited-time promotion: The effect of customer sensitivity

DOI10.1016/j.ejor.2007.04.012zbMath1138.90337OpenAlexW1973712040MaRDI QIDQ2469603

Avi Herbon, Konstantin Kogan

Publication date: 6 February 2008

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.04.012

zbMATH Keywords

supply chain managementgamingthe maximum principle

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Probabilistic games; gambling (91A60)

Related Items (7)

Modeling the dynamics of a multi-product manufacturing system: a real case application ⋮ The influences of channel subsidy on consumers in a dual-channel supply chain ⋮ Ship-to-order supplies: contract breachability and the impact of a manufacturer-owned direct channel ⋮ Why and how do branders sell new products on flash sale platforms? ⋮ Prices, promotions, and channel profitability: was the conventional wisdom mistaken? ⋮ Online cooperative promotion and cost sharing policy under supply chain competition ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability

Cites Work

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• Marketing-production decisions under independent and integrated channel structure
• Optimal production, purchasing and pricing: A differential game approach
• Economic purchasing strategies for temporary price discounts
• Interactions between numbers of a marketing-production channel under seasonal demand
• On the Stackelberg strategy in nonzero-sum games
• Marketing-Production Decisions in an Industrial Channel of Distribution
• Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions
• Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations

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