Marketing-production decisions under independent and integrated channel structure
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Publication:807421
DOI10.1007/BF02098183zbMath0729.91037MaRDI QIDQ807421
Publication date: 1992
Published in: Annals of Operations Research (Search for Journal in Brave)
Hierarchical games (including Stackelberg games) (91A65) Production models (90B30) Marketing, advertising (90B60)
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Cites Work
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- On the Synergistic Influence of Two Control Variables on the State of Nonlinear Optimal Control Models
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