Marketing-production coordination in channels of distribution

DOI10.1016/S0377-2217(99)00291-XMaRDI QIDQ1584830zbMATH OpenFDO

Authors K. Ravi Kumar, Arvinder P. S. Loomba, George C. Hadjinicola

Publication date 5 November 2000

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Stackelberg modelcentralized/decentralized decision-makingindustrial channel of distributionmarketing-production interface

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Recommendations

• Marketing-Production Decisions in an Industrial Channel of Distribution
• Informative advertising in a distribution channel
• Coordination mechanisms for a distribution system with one supplier and multiple retailers
• Advertising decisions in a vertical distribution channel
• On the coordination of dynamic marketing channels and two-part tariffs

Cites work

• scientific article; zbMATH DE number 1034235 (Why is no real title available?)
• scientific article; zbMATH DE number 3423785 (Why is no real title available?)
• A hierarchical optimal control model for coordination of functional decisions in a firm
• Channel Coordination and Quantity Discounts
• Competitive Strategies for Two Firms with Asymmetric Production Cost Structures
• Dynamic Pricing and Ordering Decisions by a Monopolist
• Interactions between numbers of a marketing-production channel under seasonal demand
• Linear Programming Models for Production-Advertising Decisions
• Marketing-Production Decisions in an Industrial Channel of Distribution
• Marketing-production decisions under independent and integrated channel structure
• On Manufacturing/Marketing Incentives
• Optimal production, purchasing and pricing: A differential game approach
• Price-Production Decisions with Deterministic Demand
• Resource allocation to defensive marketing and manufacturing strategies
• Simultaneous Price-Production Decisions

Cited in

(10)

• Group-buying and channel coordination under asymmetric information
• Joint decision making for production and marketing
• Vertical separation as a defense against strong suppliers
• Marketing-Production Decisions in an Industrial Channel of Distribution
• A note on competitive supply chains with generalised supply costs
• Mathematical model and optimization in production investment.
• Resource allocation to defensive marketing and manufacturing strategies
• Coordination of decentralized departments with existing sales interdependencies
• The benefits of competitive upward channel decentralization
• Optimization in production quota problem with convex cost function

This page was built for publication: Marketing-production coordination in channels of distribution

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1584830)