Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

DOI10.1016/0377-2217(94)00275-HzbMath0910.90196OpenAlexW2015883852WikidataQ127908556 ScholiaQ127908556MaRDI QIDQ1127231

Jagmohan S. Raju

Publication date: 13 August 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00275-h

zbMATH Keywords

dynamic optimizationreviewconsumer behaviorstochastic choicecouponssales promotions

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (4)

Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information ⋮ Customer rebates and retailer incentives in the presence of competition and price discrimination ⋮ A retail store SKU promotions optimization model for category multi-period profit maximization ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability

Cites Work

• Stockpiling under price uncertainty and storage capacity constraints
• Mixed pricing in oligopoly
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• Optimal Inventory Policies When Ordering Prices are Random
• A Non-cooperative Equilibrium for Supergames
• Stochastic Prices in a Single-Item Inventory Purchasing Model

This page was built for publication: Theoretical models of sales promotions: Contributions, limitations, and a future research agenda