Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

DOI10.1016/0377-2217(94)00275-HMaRDI QIDQ1127231zbMATHOpenAlexWikidataFDO

Authors Jagmohan S. Raju

Publication date 13 August 1998

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(94)00275-h

zbMATH Keywords

consumer behaviordynamic optimizationreviewstochastic choicecouponssales promotions

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• A Non-cooperative Equilibrium for Supergames
• Mixed pricing in oligopoly
• Optimal Inventory Policies When Ordering Prices are Random
• Stochastic Prices in a Single-Item Inventory Purchasing Model
• Stockpiling under price uncertainty and storage capacity constraints
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Cited in

(6)

• A retail store SKU promotions optimization model for category multi-period profit maximization
• Effects of Internet sales promotion on a differential advertising model
• Customer rebates and retailer incentives in the presence of competition and price discrimination
• Demand forecasting with high dimensional data: the case of SKU retail sales forecasting with intra- and inter-category promotional information
• The influence of coupon duration on consumers' redemption behavior and brand profitability
• Optimizing time limits in retail promotions: an email application

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