The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (Q2196013)

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The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand
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    The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (English)
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    28 August 2020
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    promotional efforts
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    social responsibility
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    two-level supply chain
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    consumer surplus
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    Stackelberg
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    cost sharing policy
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