The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (Q2196013)

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scientific article; zbMATH DE number 7241376
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    The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand
    scientific article; zbMATH DE number 7241376

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      The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (English)
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      28 August 2020
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      promotional efforts
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      social responsibility
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      two-level supply chain
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      consumer surplus
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      Stackelberg
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      cost sharing policy
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