The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (Q2196013)
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scientific article; zbMATH DE number 7241376
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| English | The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand |
scientific article; zbMATH DE number 7241376 |
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The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand (English)
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28 August 2020
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promotional efforts
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social responsibility
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two-level supply chain
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consumer surplus
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Stackelberg
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cost sharing policy
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0.7754160761833191
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0.7666873931884766
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0.7664774656295776
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0.7527945041656494
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