Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand

DOI10.1016/J.EJOR.2006.01.009zbMATH Open1111.90060OpenAlexW1979974729MaRDI QIDQ856292FDOQ856292

Authors: Hisashi Kurata, John J. Liu 

Publication date: 7 December 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.01.009

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zbMATH Keywords

supply chain managementpromotionmarketing-operations interfaceMarkov-switching modelinventory decision

Mathematics Subject Classification ID

Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)

Cites Work

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• The Value of Information Sharing in a Two-Level Supply Chain
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• The impact of information enrichment on the bullwhip effect in supply chains: a control engineering perspective.
• A Periodic Review Inventory Model with Demand Influenced by Promotion Decisions
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• A two-echelon allocation model and the value of information under correlated forecasts and demands

Cited In (7)

• Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions
• Optimal dynamic strategies for stochastic models of marketing promotion mix
• The impact of the distance-dependent promotional effect on the promotion cost sharing decision
• Supply chain analysis under a price-discount incentive scheme for electric vehicles
• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
• A supply chain under limited-time promotion: The effect of customer sensitivity

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