Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand

DOI10.1016/J.EJOR.2006.01.009zbMATH Open1111.90060OpenAlexW1979974729MaRDI QIDQ856292FDOQ856292

Authors Hisashi Kurata, John J. Liu

Publication date 7 December 2006

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2006.01.009

zbMATH Keywords

supply chain managementpromotionmarketing-operations interfaceMarkov-switching modelinventory decision

Mathematics Subject Classification ID

Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)

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Cites work

• scientific article; zbMATH DE number 3885030 (Why is no real title available?)
• scientific article; zbMATH DE number 5076448 (Why is no real title available?)
• scientific article; zbMATH DE number 777596 (Why is no real title available?)
• A Periodic Review Inventory Model with Demand Influenced by Promotion Decisions
• A two-echelon allocation model and the value of information under correlated forecasts and demands
• Analysis of time series subject to changes in regime
• Foundations of inventory management
• Information Distortion in a Supply Chain: The Bullwhip Effect
• Mathematical optimization and economic theory
• Quantifying the bullwhip effect in a simple supply chain: the impact of forecasting, lead times, and information
• Quantitative models for supply chain management
• Specification testing in Markov-switching time-series models
• Supply chain inventory management and the value of shared information
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• The Value of Information Sharing in a Two-Level Supply Chain
• The impact of information enrichment on the bullwhip effect in supply chains: a control engineering perspective.

Cited in

(7)

• A supply chain under limited-time promotion: The effect of customer sensitivity
• The impact of the distance-dependent promotional effect on the promotion cost sharing decision
• Optimal dynamic strategies for stochastic models of marketing promotion mix
• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions
• Supply chain analysis under a price-discount incentive scheme for electric vehicles
• Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

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