Coordinating two-period ordering and advertising policies in a dynamic market with stochastic demand

DOI10.1080/00207721.2013.797035MaRDI QIDQ5265646zbMATH OpenOpenAlexFDO

Authors Junping Wang, Sheng-Dong Wang, Jie Min

Publication date 28 July 2015

Published in International Journal of Systems Science. Principles and Applications of Systems and Integration (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/00207721.2013.797035

zbMATH Keywords

advertisingchannel coordinationinventorysupply chain managementtwo-period revenue-sharing contract

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60) Stochastic systems in control theory (general) (93E03)

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Cites work

• A single period inventory problem with partially controllable demand
• A stochastic inventory management model for a dual sourcing supply chain with disruptions
• The newsvendor problem: review and directions for future research

Cited in

(8)

• Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting
• Multiperiodic procurement problem with option contracts under inflation
• Coordinating pricing and advertising in a two-period fashion supply chain
• Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand
• Coordinating static and dynamic supply chains with advertising through two-part tariffs
• Ordering policy and coordination of a supply chain with two-period demand uncertainty
• The impact of online reviews on pricing strategy and coordination in a two-period two-echelon supply chain
• Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand

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