Varying parameter models to accomodate dynamic promotion effects

DOI10.1016/S0304-4076(98)00063-3MaRDI QIDQ1305791zbMATH OpenWikidataFDO

Authors Eijite W. Foekens, Peter S. H. Leeflang, Dick R. Wittink

Publication date 19 June 2001

Published in Journal of Econometrics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/S0304-4076(98)00063-3

zbMATH Keywords

sales promotionsscanner datatime series of cross-sections

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Marketing, advertising (90B60) Economic time series analysis (91B84)

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Cites work

• scientific article; zbMATH DE number 3816886 (Why is no real title available?)
• The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies
• Varying parameter models to accomodate dynamic promotion effects

Cited in

(16)

• Variations in price elasticities
• Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data
• Varying parameter models to accomodate dynamic promotion effects
• Long-run effects of price promotions in scanner markets
• Effects of Internet sales promotion on a differential advertising model
• Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing
• Modeling dynamic effects of promotion on interpurchase times
• Modeling price response from retail sales: an empirical comparison of models with different representations of heterogeneity
• Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
• The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects
• Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling
• The effects of marketing activities on fast moving consumer good purchases: the case of yoghurt Italian market
• Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
• The effect of promotional effort on sales
• Dynamic pricing using flexible heterogeneous sales response models
• The impact of sales promotions on store performance: a structural vector autoregressive approach

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