Shelf-space allocation of national and private brands (Q869599)

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scientific article; zbMATH DE number 5131595
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    Shelf-space allocation of national and private brands
    scientific article; zbMATH DE number 5131595

      Statements

      Shelf-space allocation of national and private brands (English)
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      8 March 2007
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      shelf-space allocation
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      marketing channel
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      private labels
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      game theory
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      Stackelberg equilibrium
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