The role of store brand positioning for appropriating supply chain profit under shelf space allocation (Q2356210)
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scientific article; zbMATH DE number 6467057
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | The role of store brand positioning for appropriating supply chain profit under shelf space allocation |
scientific article; zbMATH DE number 6467057 |
Statements
The role of store brand positioning for appropriating supply chain profit under shelf space allocation (English)
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29 July 2015
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private label positioning
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shelf space management
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supply chain management
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marketing-operations interface
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competitive strategy
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game theory
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0.8157249093055725
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0.8013344407081604
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0.7925440073013306
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0.7715384364128113
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0.7659173607826233
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