A shelf-space-dependent wholesale price when manufacturer and retailer brands compete (Q1017969)
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scientific article; zbMATH DE number 5553504
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| English | A shelf-space-dependent wholesale price when manufacturer and retailer brands compete |
scientific article; zbMATH DE number 5553504 |
Statements
A shelf-space-dependent wholesale price when manufacturer and retailer brands compete (English)
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13 May 2009
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shelf-space allocation
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marketing channel
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private labels
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wholesale pricing
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game theory
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Nash and Stackelberg equilibria
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0.8509633541107178
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0.8005198240280151
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0.7982431650161743
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0.7806156277656555
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0.7675607204437256
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