SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (Q5711106)
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scientific article; zbMATH DE number 2237299
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH |
scientific article; zbMATH DE number 2237299 |
Statements
SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (English)
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9 December 2005
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differential games
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marketing channels
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shelf-space
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