On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising (Q5140354)
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scientific article; zbMATH DE number 7285926
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising |
scientific article; zbMATH DE number 7285926 |
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On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising (English)
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15 December 2020
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supply chain
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vertical relations
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vertical integration
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advertising
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