A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment (Q6554666)
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scientific article; zbMATH DE number 7864430
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| English | A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment |
scientific article; zbMATH DE number 7864430 |
Statements
A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment (English)
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13 June 2024
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revenue management
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dynamic pricing
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green innovation
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goodwill
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carbon emissions
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