Advertising and quality improving strategies in a supply chain when facing potential crises
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Cites work
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- A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
- Advertising and quality-dependent word-of-mouth in a contagion sales model
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
- An analysis of the dynamic price-quality relationship
- An analytical model of the relationship between product quality and advertising
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Competitive advertising under uncertainty: a stochastic differential game approach
- Coordinating research and development efforts for quality improvement along a supply chain
- Deterministic and stochastic optimization of a dynamic advertising model
- Dynamic advertising under vertical product differentiation
- Dynamic conformance and design quality in a supply chain: an assessment of contracts' coordinating power
- Dynamics of competing with quality- and advertising-based goodwill
- Game Theoretic Applications in Supply Chain Management: A Review
- scientific article; zbMATH DE number 4012306 (Why is no real title available?)
- scientific article; zbMATH DE number 1734466 (Why is no real title available?)
- Interaction of pricing, advertising and experience quality: a dynamic analysis
- On coincidence of feedback Nash equilibria and Stackelberg equilibria in economic applications of differential games
- Optimal oil-owner behavior in piecewise deterministic models
- Price and quality-based competition and channel structure with consumer loyalty
- Product recalls and channel pricing
- Profiting from product-harm crises in competitive markets
- Quality effects in different advertising models -- an impulse control approach
- Quality improvement and goodwill accumulation in a dynamic duopoly
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Regime shifts and uncertainty in pollution control
- Retail promotions with negative brand image effects: Is cooperation possible?
- Stackelberg leadership in a marketing channel
- Stochastic pension funding when the benefit and the risky asset follow jump diffusion processes
- Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition
- The Delivery and Control of Quality in Supplier-Producer Contracts
- The dynamics of price, quality and productivity improvement decisions
Cited in
(12)- The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
- Commercial used apparel collection operations in retail supply chains
- Risk management of supply chain disruptions: an epidemic modeling approach
- Integration of development and advertising strategies for multi-attribute products under competition
- Quality investment strategies in a complementary supply chain with an unreliable supplier
- Data-trading coordination with government subsidy
- Managing quality and pricing during a product recall: an analysis of pre-crisis, crisis and post-crisis regimes
- A survey of dynamic models of product quality
- Can blockchain implementation combat food fraud: considering consumers' delayed quality perceptions
- Protecting labor rights: contract design and coordination between brand firms and suppliers
- Dynamic pricing and advertising decisions to mitigate the negative spillover effect of a product recall
- Consumer heterogeneity and the price-quality relationship
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