Dynamic strategies on firm production and platform advertisement in crowdfunding considering investor's perception

DOI10.1155/2018/3726080zbMath1422.91404OpenAlexW2890563795WikidataQ129221010 ScholiaQ129221010MaRDI QIDQ1727078

Baojun Zhang, Ju Wei, Ying Ji, Zhong Wu, Shao-Jian Qu

Publication date: 20 February 2019

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2018/3726080

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38)

Cites Work

• Product line design
• Two-stage dynamic pricing and advertising strategies for online video services
• Cooperative advertising in a marketing channel

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