Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

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Publication:2355951

DOI10.1016/j.ejor.2013.04.012zbMath1317.90145OpenAlexW2062877804MaRDI QIDQ2355951

Jing Zhou, Hari K. Rajagopalan, Moutaz J. Khouja

Publication date: 28 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.04.012




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