Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
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Publication:2355951
DOI10.1016/j.ejor.2013.04.012zbMath1317.90145OpenAlexW2062877804MaRDI QIDQ2355951
Jing Zhou, Hari K. Rajagopalan, Moutaz J. Khouja
Publication date: 28 July 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.04.012
Related Items (3)
Channel and pricing decisions in a supply chain with advance selling of gift cards ⋮ Effects of gift cards on optimal order and discount of seasonal products ⋮ Optimal strategy and cost sharing of free gift cards in a retailer power supply chain
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