Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

DOI10.1016/J.EJOR.2013.04.012zbMATH Open1317.90145OpenAlexW2062877804MaRDI QIDQ2355951FDOQ2355951

Authors: Hari K. Rajagopalan, Jing Zhou, Moutaz Khouja 

Publication date: 28 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.04.012

Recommendations

• Effects of gift cards on optimal order and discount of seasonal products
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• The impact of manufacturer rebates on supply chain profits

zbMATH Keywords

pricingsupply chain managementretail

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Cites Work

• Supply chain coordination under channel rebates with sales effort effects
• A game theory approach in seller-buyer supply chain
• Coordination mechanisms of supply chain systems
• The implications of costs, capacity, and competition on product line selection
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Buyer vendor coordination models in supply chain management
• The impact of manufacturer rebates on supply chain profits
• Using MSRP to enhance the ability of rebates to control distribution channels
• A joint optimal pricing, rebate value, and lot sizing model
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
• Who benefits from large rebates: Manufacturer, retailer or consumer?
• Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions

Cited In (7)

• Optimal strategy and cost sharing of free gift cards in a retailer power supply chain
• An analysis of ``Buy \(X\), get one free reward programs
• Channel and pricing decisions in a supply chain with advance selling of gift cards
• Effects of gift cards on optimal order and discount of seasonal products
• Online cash-back shopping with network externalities
• Strategic manufacturers in online cash-back shopping
• Pricing and ordering strategies of supply chain with selling gift cards

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