Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

DOI10.1016/J.EJOR.2013.04.012MaRDI QIDQ2355951zbMATH OpenOpenAlexFDO

Authors Hari K. Rajagopalan, Jing Zhou, Moutaz Khouja

Publication date 28 July 2015

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2013.04.012

zbMATH Keywords

pricingsupply chain managementretail

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Recommendations

• Effects of gift cards on optimal order and discount of seasonal products
• Pricing and ordering strategies of supply chain with selling gift cards
• Channel and pricing decisions in a supply chain with advance selling of gift cards
• The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
• The impact of manufacturer rebates on supply chain profits

Cites work

• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• A game theory approach in seller-buyer supply chain
• A joint optimal pricing, rebate value, and lot sizing model
• Buyer vendor coordination models in supply chain management
• Coordination mechanisms of supply chain systems
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions
• Supply chain coordination under channel rebates with sales effort effects
• The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
• The impact of manufacturer rebates on supply chain profits
• The implications of costs, capacity, and competition on product line selection
• Using MSRP to enhance the ability of rebates to control distribution channels
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Who benefits from large rebates: Manufacturer, retailer or consumer?

Cited in

(7)

• Optimal strategy and cost sharing of free gift cards in a retailer power supply chain
• Channel and pricing decisions in a supply chain with advance selling of gift cards
• An analysis of ``Buy \(X\), get one free reward programs
• Effects of gift cards on optimal order and discount of seasonal products
• Online cash-back shopping with network externalities
• Strategic manufacturers in online cash-back shopping
• Pricing and ordering strategies of supply chain with selling gift cards

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