An Analysis of “Buy X, Get One Free” Reward Programs

DOI10.1287/opre.2021.2128zbMath1482.90113OpenAlexW3200903254MaRDI QIDQ5031664

Dan Zhang, Yan Liu, Yacheng Sun

Publication date: 16 February 2022

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2021.2128

zbMATH Keywords

dynamic programmingcustomer reward programfinite expiration termforward-looking consumerpurchase accelerationredemption thresholdtransaction utility

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Cites Work

• Intertemporal Pricing and Consumer Stockpiling
• Intertemporal Pricing with Strategic Customer Behavior
• Strategic Customer Behavior, Commitment, and Supply Chain Performance
• On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers
• Optimal Markdown Pricing: Implications of Inventory Display Formats in the Presence of Strategic Customers
• Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons

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