On advertising games and spillover in service systems
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Publication:460368
DOI10.1155/2013/260823zbMATH Open1296.91073OpenAlexW1965051850WikidataQ59025307 ScholiaQ59025307MaRDI QIDQ460368FDOQ460368
Authors: Jun Shan, Yanzhi Wang, Lei Xu, Zhigang Wang 
Publication date: 13 October 2014
Published in: Mathematical Problems in Engineering (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2013/260823
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Cites Work
- A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Competitive advertising under uncertainty: a stochastic differential game approach
- Pure-strategy Nash equilibria in an advertising game with interference
- Differential game models of advertising competition
Cited In (5)
- Competitive pricing and advertising with spillover
- Technology licensing strategy for network product in a service industry
- Service operations optimization: recent development in supply chain management
- Sponsored data: a game-theoretic model with consumer multihoming behaviour
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