On advertising games and spillover in service systems

DOI10.1155/2013/260823zbMATH1296.91073OpenAlexW1965051850WikidataQ59025307MaRDI QIDQ460368FDOQ460368

Authors Jun Shan, Yanzhi Wang, Lei Xu, Zhigang Wang

Publication date 13 October 2014

Published in Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1155/2013/260823

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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Cites work

• A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Competitive advertising under uncertainty: a stochastic differential game approach
• Differential game models of advertising competition
• Pure-strategy Nash equilibria in an advertising game with interference

Cited in

(5)

• Competitive pricing and advertising with spillover
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• Sponsored data: a game-theoretic model with consumer multihoming behaviour
• Technology licensing strategy for network product in a service industry
• Service operations optimization: recent development in supply chain management

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