To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness

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Publication:6066937

DOI10.1007/s10479-020-03711-8zbMath1527.90121MaRDI QIDQ6066937

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Publication date: 16 November 2023

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://scholarworks.sjsu.edu/sgil_pub/27






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