To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness
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Publication:6066937
DOI10.1007/s10479-020-03711-8zbMath1527.90121MaRDI QIDQ6066937
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Publication date: 16 November 2023
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://scholarworks.sjsu.edu/sgil_pub/27
Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Production models (90B30) Inventory, storage, reservoirs (90B05) Signaling and communication in game theory (91A28) Marketing, advertising (90B60)
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