To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness

DOI10.1007/s10479-020-03711-8zbMath1527.90121MaRDI QIDQ6066937

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Publication date: 16 November 2023

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://scholarworks.sjsu.edu/sgil_pub/27

zbMATH Keywords

asymmetric informationinformation sharingadvertising effectivenesssignaling game

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Production models (90B30) Inventory, storage, reservoirs (90B05) Signaling and communication in game theory (91A28) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
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• Manufacturer encroachment with quality decision under asymmetric demand information
• Dynamics of competing with quality- and advertising-based goodwill
• Confidentiality and Information Sharing in Supply Chain Coordination
• Strategic Information Management Under Leakage in a Supply Chain

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