Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand
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Publication:5744004
DOI10.1111/itor.12131zbMath1330.91083OpenAlexW2127896762MaRDI QIDQ5744004
Brojeswar Pal, Shib Sankar Sana, Kripasindhu Chaudhuri
Publication date: 9 February 2016
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/itor.12131
Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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