Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
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Publication:6087507
DOI10.1016/j.ejor.2023.07.030OpenAlexW4385705690MaRDI QIDQ6087507
Publication date: 15 November 2023
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2023.07.030
Cites Work
- Informative advertising in a distribution channel
- Partial outsourcing from a rival: quality decision under product differentiation and information asymmetry
- Demand forecast sharing for a dominant retailer with supplier encroachment and quality decisions
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Quality investment, and the contract manufacturer's encroachment
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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