Brand positioning under lexicographic choice rules
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Publication:1806633
DOI10.1016/S0377-2217(97)00417-7zbMATH Open0933.90040OpenAlexW2014601161MaRDI QIDQ1806633FDOQ1806633
Authors: H. A. Eiselt, Joy Bhadury 
Publication date: 4 April 2000
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(97)00417-7
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Nash equilibriaStackelberg solutioncompetitive location modelbrand positioningsingle-variable mathematical programming
Cites Work
- Equilibrium points in n -person games
- Title not available (Why is that?)
- Monopoly and product quality
- Relaxing Price Competition Through Product Differentiation
- Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey
- Title not available (Why is that?)
- Title not available (Why is that?)
- Price competition, quality and income disparities
- Title not available (Why is that?)
- Entry (and exit) in a differentiated industry
- Product Positioning Under Price Competition
Cited In (6)
- Brand positioning and consumer taste information
- Positioning and pricing in a variety seeking market
- Positioning of new brands in an experiment
- Product Positioning Under Price Competition
- Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions
- Location Science in Canada
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