Brand positioning under lexicographic choice rules
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Cites work
- scientific article; zbMATH DE number 46118 (Why is no real title available?)
- scientific article; zbMATH DE number 858900 (Why is no real title available?)
- scientific article; zbMATH DE number 3277166 (Why is no real title available?)
- scientific article; zbMATH DE number 3092991 (Why is no real title available?)
- Entry (and exit) in a differentiated industry
- Equilibrium points in n -person games
- Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey
- Monopoly and product quality
- Price competition, quality and income disparities
- Product Positioning Under Price Competition
- Relaxing Price Competition Through Product Differentiation
Cited in
(6)- Brand positioning and consumer taste information
- Positioning and pricing in a variety seeking market
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- Location Science in Canada
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