The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective

DOI10.1111/J.1475-3995.2007.00590.XMaRDI QIDQ5449882zbMATH OpenOpenAlexFDO

Authors George C. Hadjinicola, K. Ravi Kumar

Publication date 19 March 2008

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/j.1475-3995.2007.00590.x

zbMATH Keywords

marketing-production interfaceNash equilibriumnumber of firms in a market segmentpricingproduct design

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• A procedure for new product positioning in an attribute space
• A product positioning model with costs and prices
• Estimation and Inference for Linear Models in Which Subsets of the Dependent Variable are Constrained
• scientific article; zbMATH DE number 858900 (Why is no real title available?)
• scientific article; zbMATH DE number 3323071 (Why is no real title available?)
• Non-cooperative games
• On Hotelling's "Stability in Competition"
• Optimal positioning of new product-concepts: Some analytical implications and empirical results
• Resource allocation to defensive marketing and manufacturing strategies

Cited in

(9)

• Product line extensions and competitive market interactions: An empirical analysis
• Commonality in product design: Cost saving, valuation change and cannibalization
• Pricing and production in consumer markets where sales depend on production
• Brand positioning under lexicographic choice rules
• A product pricing model for financial and market conditions
• Product positioning with overlapping ownership
• An econometric analysis of product variety impact on competitive market conduct in consumer goods markets
• Generalized quantity competition for multiple products and loss of efficiency
• Positioning and pricing in a variety seeking market

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