Optimal positioning of new product-concepts: Some analytical implications and empirical results

DOI10.1016/0377-2217(92)90156-4zbMath0825.90634OpenAlexW1997020887MaRDI QIDQ1207535

Jehoshua Eliashberg, Ajay K. Manrai

Publication date: 1 April 1993

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(92)90156-4

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (4)

Mathematical models of brand choice behavior ⋮ The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective ⋮ Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions ⋮ A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures

Uses Software

• SAS

Cites Work

• Unnamed Item
• A product positioning model with costs and prices
• A procedure for new product positioning in an attribute space
• An extended algorithm for optimal product positioning
• Solving Nonlinear Programs Without Using Analytic Derivatives
• Product Positioning Under Price Competition
• A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities
• ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

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