An extended algorithm for optimal product positioning

DOI10.1016/0377-2217(79)90142-5zbMath0401.90064OpenAlexW1971533768MaRDI QIDQ1255434

Sönke Albers

Publication date: 1979

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(79)90142-5

zbMATH Keywords

AlgorithmMarketingOptimal Product PositioningProposas

Mathematics Subject Classification ID

Numerical mathematical programming methods (65K05) Applications of mathematical programming (90C90) Integer programming (90C10) Operations research and management science (90B99)

Related Items (10)

NICHER: An approach to identifying defensible product positions ⋮ A product positioning model with costs and prices ⋮ MARKET DIMENSIONALITY AND THE PROLIFERATION OF SMALL-SCALE FIRMS ⋮ Globestrat: Designing product lines for global markets ⋮ Static competitive facility location: an overview of optimisation approaches. ⋮ Optimal positioning of new product-concepts: Some analytical implications and empirical results ⋮ A comparison of two approaches to the optimal positioning of a new product in an attribute space ⋮ New algorithms for product positioning ⋮ A decision support model for selecting product/service benefit positionings ⋮ Optimal new product positioning: A genetic algorithm approach

Cites Work

• A procedure for new product positioning in an attribute space
• The Attribute-Dynamic Attitude Model (Adam)
• A comparison of two approaches to the optimal positioning of a new product in an attribute space
• Unnamed Item

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