An extended algorithm for optimal product positioning

DOI10.1016/0377-2217(79)90142-5zbMATH Open0401.90064OpenAlexW1971533768MaRDI QIDQ1255434FDOQ1255434

Authors: Sönke Albers 

Publication date: 1979

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(79)90142-5

zbMATH Keywords

AlgorithmMarketingOptimal Product PositioningProposas

Mathematics Subject Classification ID

Numerical mathematical programming methods (65K05) Applications of mathematical programming (90C90) Integer programming (90C10) Operations research and management science (90B99)

Cites Work

• A procedure for new product positioning in an attribute space
• The Attribute-Dynamic Attitude Model (Adam)
• A comparison of two approaches to the optimal positioning of a new product in an attribute space
• Title not available (Why is that?)

Cited In (10)

• A comparison of two approaches to the optimal positioning of a new product in an attribute space
• NICHER: An approach to identifying defensible product positions
• A product positioning model with costs and prices
• New algorithms for product positioning
• Static competitive facility location: an overview of optimisation approaches.
• Optimal new product positioning: A genetic algorithm approach
• Globestrat: Designing product lines for global markets
• MARKET DIMENSIONALITY AND THE PROLIFERATION OF SMALL-SCALE FIRMS
• Optimal positioning of new product-concepts: Some analytical implications and empirical results
• A decision support model for selecting product/service benefit positionings

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