Optimal new product positioning: A genetic algorithm approach

DOI10.1016/S0377-2217(02)00349-1MaRDI QIDQ1869681zbMATH OpenOpenAlexFDO

Authors Thomas S. Gruca, Bruce R. Klemz

Publication date 28 April 2003

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(02)00349-1

zbMATH Keywords

marketingGenetic algorithmsproduct positioning

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60) Production models (90B30)

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Cites work

• scientific article; zbMATH DE number 3497315 (Why is no real title available?)
• scientific article; zbMATH DE number 194544 (Why is no real title available?)
• A genetic algorithm approach to periodic railway synchronization
• A procedure for new product positioning in an attribute space
• A product positioning model with costs and prices
• An Approach to the Optimal Positioning of a New Product
• An extended algorithm for optimal product positioning
• Breeding Competitive Strategies
• Genetic Algorithms for Product Design
• Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models
• Product Positioning Under Price Competition
• Solving Nonlinear Programs Without Using Analytic Derivatives

Cited in

(5)

• scientific article; zbMATH DE number 1849139 (Why is no real title available?)
• scientific article; zbMATH DE number 4060987 (Why is no real title available?)
• New algorithms for product positioning
• Positioning of new brands in an experiment
• A model of product line design and introduction sequence with reservation utility

Describes a project that uses

Uses Software

• KYST

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