Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models

DOI10.1287/MNSC.38.1.75MaRDI QIDQ4005795zbMATH OpenOpenAlexFDO

Authors Seung-Chan Choi, Wayne S. DeSarbo, Patrick T. Harker

Publication date 27 September 1992

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.38.1.75

Mathematics Subject Classification ID

Marketing, advertising (90B60) Noncooperative games (91A10) Other game-theoretic models (91A40) Spatial models in sociology (91D25)

Cited in

(4)

• NICHER: An approach to identifying defensible product positions
• Optimal product positioning based on paired comparison data
• Optimal new product positioning: A genetic algorithm approach
• A Stackelberg-Nash model for new product design

This page was built for publication: Note—A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4005795)