Optimal product positioning based on paired comparison data

DOI10.1016/S0304-4076(98)00067-0MaRDI QIDQ1305801zbMATH OpenFDO

Authors Daniel Baier, Wolfgang Gaul

Publication date 17 February 2000

Published in Journal of Econometrics (Search for Journal in Brave)

zbMATH Keywords

multidimensional scalingpaired comparisonsproduct positioning

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Paired and multiple comparisons; multiple testing (62J15) Marketing, advertising (90B60)

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Cited in

(7)

• Image data analysis and classification in marketing
• scientific article; zbMATH DE number 1849139 (Why is no real title available?)
• One-stage product-line design heuristics: an empirical comparison
• The repeated insertion model for rankings: missing link between two subset choice models
• Optimal new product positioning: A genetic algorithm approach
• New algorithms for product positioning
• scientific article; zbMATH DE number 4060987 (Why is no real title available?)

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